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Inside the Bo & Co boutique in Wanstead

Bo & Co Bridal, designer sample wedding dresses in Wanstead

Bo & Co

A sustainable bridal boutique in Wanstead

Loved by our bridesBy appointment, seven days
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The dresses

Designer dresses, without the designer price tag.

Every dress on our rail is a high end designer sample. This means it was made to be photographed for the lookbook, used on a catwalk, or be tried on by brides in another store. None have been altered, and all are in excellent condition. Ready for you to take home on the same day, at a fraction of the original price.

A dress like this was made to be worn. Choose it from our rail and it finally has the day it was made for.

On the Rail

Find your dress.

The reviews

What brides say

Kind words from the brides who said yes to the dress.

Anna★★★★★
In my first bridal shop visit I found the perfect dress, and came away with it at half the RRP.
Hitched
Alice★★★★★
Debbie helped me find my dream dress so quickly, and made me and my mum feel completely at ease.
Hitched
Alice★★★★★
Hand-picked by Debbie, and I fell in love on the spot. I could never have afforded it brand new.
Hitched
Sara★★★★★
Debbie was so kind, understood what I was looking for, and found the perfect dress.
Hitched
Mathilde D.★★★★★
Debbie immediately put me at ease and encouraged me to be open-minded, and I fell in love with a shape I was unsure about.
Google
Delia H.★★★★★
A beautiful boutique with a calm and elegant feel, and I truly appreciated the advice and care I received.
Google
Eleanor P.★★★★★
A lovely calm atmosphere, a proper consultation, and a fabulous selection of top tier dresses. I came away with the one.
Google
Eva-Maria M.★★★★★
I tried on a few dresses until I found the one, which was not even a style I had considered at first.
Google
Shauna B.★★★★★
Debbie is lovely and accommodating, with an eye for finding the perfect unexpected dress at an affordable price.
Google
Helena G.★★★★★
Debbie was so friendly and welcoming, and shared so many tips that made the experience feel personal and memorable.
Google
Robyn T.★★★★★
My dress is perfect and I would never have been able to afford it elsewhere. A great experience from start to finish.
Google
Sophie H.★★★★★
I had a clear idea, but Debbie brought out a dress I would not have considered and it was the first I tried and the one.
Google
Lucy★★★★★
Debbie listened to what I was looking for and helped me find gorgeous dresses. The space is welcoming and at no point did I feel rushed.
Google
Kate F.★★★★★
I found my perfect dress at a fraction of the price of brand new, and the quality is immaculate.
Google
Daniela C.★★★★★
Debbie greeted us warmly and already had refreshments prepared, along with the dresses I had liked from our conversations.
Google
Lucy H.★★★★★
She quickly picked up on the style I preferred and found gorgeous designer dresses at almost half the price.
Google

Our brides

The morning after, in their words.

Photos and notes the brides sent back, after the wedding the dress was meant for.

Rachael · Lakeside
Sarah · a city wedding
Lucy · the Bowen Dryden
Shelby · all the way from America

When you’re ready

As you look through the rail, save the dresses you would like to try. They will be waiting for you when you come in.

Follow along

@boandcobridal
Meet Daffodil by Georgia Young! 🌼

Modern romance, main-character energy. And she’s even better in

Meet Daffodil by Georgia Young! 🌼 Modern romance, main-character energy. And she’s even better in person. 🤍 ✨ Designer sample, size 14. 🤍 One dress. One lucky bride. 📍 Find her at Bo & Co Bridal, East London. Ready to meet your dress? Book your appointment via the link in bio ✨

✨dress of the day✨

I have been OBSESSED with @ruedeseinebridal dresses for a long time, so every ti

✨dress of the day✨ I have been OBSESSED with @ruedeseinebridal dresses for a long time, so every time a new one comes in I obviously have to try it on! The Abara dress is the epitome of boho romance with a seriously cool edge. Not your average wedding dress. Not your average bride. ✨ 📍Wanstead, east London 🔗link in bio to book your private foc appointment #RueDeSeine #BoAndCoBridal #CoolBride #BohoBride #SustainableBridal

⚡️Dress of the day⚡️

Are you a petite bride looking for something a little more modest, or perhaps

⚡️Dress of the day⚡️ Are you a petite bride looking for something a little more modest, or perhaps a winter bride? Look no further 👀 This Abella lace dress has just arrived in a size 6. She is an unaltered ex sample available for £800 🤍 📍Wanstead, east London 🔗Link in bio to book your private foc appointment #modestweddingdress #winterweddingdress #londonbride

🤍Real bride🤍

How gorgeous does our lovely bride Sophie look! Swipe to the last pic to see the min

🤍Real bride🤍 How gorgeous does our lovely bride Sophie look! Swipe to the last pic to see the mini dress that was hiding underneath 😍 #realbride #coolbride #beautiful

✨Dress of the day✨

The first of 6 new dresses to arrive, I think this is my favourite!

She is magn

✨Dress of the day✨ The first of 6 new dresses to arrive, I think this is my favourite! She is magnificent! I don’t expect her to be in store long… 📍Wanstead, east London 🔗Link in bio to book your VIP appointment #basquewaistweddingdress #sampleweddingdress #londonbride

✨new arrivals✨

Brides, I’ve been shopping at Lovely Bride and picked up 6 sensational new dresses!

✨new arrivals✨ Brides, I’ve been shopping at Lovely Bride and picked up 6 sensational new dresses! Incredible designers like Rue De Seine, Georgia Young and Moira Hughes. All a fraction of the rrp 🤍 They will be on the website later today! 📍Wanstead, east London 🔗link in bio to book your appointment