Skip to content
Bo & Co
The RailThe BoutiqueJournalGuest Book
Book appointment
Inside the Bo & Co boutique in Wanstead, dresses on both rails
By appointment, Wanstead E11

Just you and yours, and all the time you need.

A sustainable bridal boutique in Wanstead, east London, run by Debbie since 2020. Premium designer dresses, brought straight from the houses, ready for the wedding they were made for.

Scroll
Loved by our bridesBy appointment, seven days
Debbie at the boutique door
A note from Debbie

Luxury bridal wear, at a price that doesn't cost the earth.

I knew I wanted to open a bridal boutique after my own wedding in 2018, and after a few years of dreaming about it, it became a reality in 2020.

Since then, my mission has been to offer luxury bridal wear, at a price that doesn't literally cost the earth.

Sustainability is at the heart of what I do, as more and more couples are looking for ways to celebrate their special day while making environmentally conscious choices.

All the dresses are high end designer samples available off the rack, meaning you buy the dress that you try. So not only is it a great eco choice, it's perfect if you're a bride with a shorter timeline, as you can take your dress home on the day.

The dresses are also sold at significantly reduced prices too, so you can buy your dress at a fraction of the original cost at the same time as reducing waste in the bridal industry.

All dresses are carefully curated by me, direct from the designers' own collections, or other bridal boutiques.

I absolutely love being able to offer brides the full VIP experience, knowing that each dress that finds its bride is another one saved.

Debbie
Designer samples
Made for the lookbook and the catwalk, tried on but never worn down the aisle.
Fraction of retail
The same designers and the same dresses, well below the original price.
Yours the same day
No order to place and no months to wait. The dress you try on is yours to take.
The boutique to yourselves
A private two hour fitting, one bride at a time, the door closed and the room yours, never a shop floor.
Helping you say yes to the dress.

How a visit works

Step 01
Before

Browse the rail and add the dresses you would like to try on to your fitting list, then pick a date and book your visit.

Step 02
On the day

Bring two of your nearest and dearest. The boutique is yours for two hours, with no one else booked in.

Step 03
The dress

This is where the fun really begins! We will try on as many dresses as you need, until you find one that makes your heart sing. If you don't find what you're looking for, no problem. You're welcome back any time as new dresses arrive.

What brides say

Real, verbatim reviews from the brides who found their dress with Debbie.

Anna★★★★★
In my first bridal shop visit I found the perfect dress, and came away with it at half the RRP.
Hitched
Alice★★★★★
Debbie helped me find my dream dress so quickly, and made me and my mum feel completely at ease.
Hitched
Alice★★★★★
Hand-picked by Debbie, and I fell in love on the spot. I could never have afforded it brand new.
Hitched
Sara★★★★★
Debbie was so kind, understood what I was looking for, and found the perfect dress.
Hitched
Mathilde D.★★★★★
Debbie immediately put me at ease and encouraged me to be open-minded, and I fell in love with a shape I was unsure about.
Google
Delia H.★★★★★
A beautiful boutique with a calm and elegant feel, and I truly appreciated the advice and care I received.
Google
Eleanor P.★★★★★
A lovely calm atmosphere, a proper consultation, and a fabulous selection of top tier dresses. I came away with the one.
Google
Eva-Maria M.★★★★★
I tried on a few dresses until I found the one, which was not even a style I had considered at first.
Google
Shauna B.★★★★★
Debbie is lovely and accommodating, with an eye for finding the perfect unexpected dress at an affordable price.
Google
Helena G.★★★★★
Debbie was so friendly and welcoming, and shared so many tips that made the experience feel personal and memorable.
Google
Robyn T.★★★★★
My dress is perfect and I would never have been able to afford it elsewhere. A great experience from start to finish.
Google
Sophie H.★★★★★
I had a clear idea, but Debbie brought out a dress I would not have considered and it was the first I tried and the one.
Google
Lucy★★★★★
Debbie listened to what I was looking for and helped me find gorgeous dresses. The space is welcoming and at no point did I feel rushed.
Google
Kate F.★★★★★
I found my perfect dress at a fraction of the price of brand new, and the quality is immaculate.
Google
Daniela C.★★★★★
Debbie greeted us warmly and already had refreshments prepared, along with the dresses I had liked from our conversations.
Google
Lucy H.★★★★★
She quickly picked up on the style I preferred and found gorgeous designer dresses at almost half the price.
Google
Visiting us

Just off Wanstead High Street

Find us at 3 Cuckfield House, Wellington Road, tucked just off Wanstead High Street in the heart of E11. All visits need to be booked in advance, but when you arrive you have it all to yourself.

Find us
  • 3 Cuckfield House, Wellington Road, Wanstead, London E11 2AN
  • By appointment, seven days a week
  • Parking outside for one to two cars, which helps when you are carrying a dress home
  • Step-free access at street level
Come and see for yourself

By appointment, seven days a week. Bring up to two of your favourite people. The visit is free, and you will have the room to yourself for two hours.